As part of the criteria for this brief we had to work in a small group to cover initial research and begin developing initial ideas. I was a bit dubious of today as I haven't had very good experience of working in a group so far on this course.
However today couldn't have gone better, I was selected to work with a really good group of people that I know are hard workers and would put in alot of effort. By lunch time we had completed a couple of brainstorms, agreed on a target market and assigned each other areas to research in pairs. How organised!
Being this organised defiantly paid off though, by the end of the day we had cover a huge area of research and put together a humorous but in depth presentation. I felt very on track and inspired as I knew exactly what I was doing and couldn't wait to get into the designing stage.
Our agreed target market is teenage boys aged 10 - 16, who are going to be moving up to secondary school. They are boys who are beginning to become more independent in their choices and are feeling the need to fit into the current trends. We chose this target market because we wanted to do something different, we guessed that alot of people would be aiming their ideas on the surfing side to Animal, we wanted to steer away from that in order to produce something more unique. Animal do produce clothing and merchandise for this age range but it isn't well publicised, therefore we are also targeting a gap in their current campaigns.
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