I have began producing my illustrations for the 6 collections and I am very pleased with the way things are going. I have done a lot of research and feel confident that I am meeting the brief and am working with a stye that reflects Topshop and will appeal to everyone that shops there. I have decided that I am going to leave the cards blank so that they can be used for a number of occasions as its not just birthdays that people would buy the electronic gift cards for.
During my research I have looked at alot of the existing designs that are out there, I have mainly looked at designs in Paperchase, M and S, Next and other high street shops as this is mainly where the Topshop client will also shop. I have also looked a number of existing fashion illustrators who's work I have been inspired by. I especially like the work of CocoPit and Stina Perrson, who uses mainly watercolours.
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